Shopify Plugin
Geenee, Shopify
2024
The Glasses Virtual Try-On Plugin is a state-of-the-art Shopify application powered by Generative AI that removes the need to create 3D assets for each eyewear product manually.
Utilizing sophisticated 2D-to-3D GenAI algorithms, it transforms existing product images into a real-time Virtual Try-On experience. Users can easily generate 3D models and have a Try-On on the storefront with just one click.
Process
Challenge:
The industry faced several challenges. One of them is high integration costs, which deterred clients from committing despite their interest. Additionally, there were bottlenecks in 3D production for each product and a lack of a clear asset management system, complicating the workflow efficiency.
Action:
I prototyped the initial MVP and led the team in designing and developing the complete product, now publicly available on the Shopify App Store. Key features of the system include:
An integrated Image-to-3D GenAI system that transforms eyewear product photos from the store database, allowing users to generate a 3D model with a single button click and automatically place it in a 3D scene.
An advanced 3D editor, enabling store moderators to quickly preview and modify the scene by adjusting the size, position, and materials of 3D assets.
The capability to easily add a 'Try On' button to the existing storefront design.
A customizable augmented reality experience window for storefronts, utilizing the Geenee Head Tracking SDK.
Advanced analytics for performance tracking
Detailed video documentation.
Tech Stack:
Geenee Head Tracking SDK, Shopify SDK, GenAI, Three.js, TypeScript, React, Node.js, Figma, ClickUp.
Result
The integration cost was reduced to zero, and 3D production time was optimized from 15 hours to just 15 seconds.
This efficiency led to an average monthly growth of 57% in organic users and similar earnings, with continued upward momentum. A client discovery pipeline was established, facilitating a streamlined approach where clients start with Shopify and transition to custom integrations later.
Additionally, we reduced the product photography and delivery process to just one day, enhancing responsiveness and customer satisfaction.
