Pepsi x NFL
AR Holograms
2022
Interactive Augmented Reality experience for Pepsi's Made for Football Watching campaign, enabling fans in the US to engage with their favorite NFL players. This AR activation brought game day recipes to life, allowing users to enjoy local flavors while connecting with players right in their homes.
Process
Challenge:
Amidst the pandemic, Pepsi sought to engage football fans who were unable to gather for game day, aiming to enhance their viewing experience.
Action:
Collaborating with Geenee and Coffee Labs, produced an AR experience that featured weekly updated recipe-centric content. Users could interact with AR holograms of NFL players, learn about local recipes, and shop for ingredients directly through the app.
The experience included a "click to add to cart" and “take a photo” feature, driving engagement and conversions at local supermarkets.
Tech Stack:
WebGL, Three.js, Geenee World AR SDK, Javascript, React, Adobe After Effects, Blender.
Result
The initiative consisted of 40 unique AR experiences, with a total of 72,000 user actions, 1,900 recipe downloads, and 5,000 photo engagements. The experience attracted 23,000 visitors, with an average session duration of 27 seconds, making it one of the standout content pieces for the season.
