Advent Calendar
WebAR Games, Ad Campaign
2022
The Ulta Beauty Digital Advent Calendar features 12 days of unique augmented reality experiences. Guests are invited to return daily for games, quizzes, and exclusive offers. Each day unveils a new AR experience that is available only that day.
Featuring technologies like GenAI Text-to-Texture, Full Body Tracking, Face and Surface Recognition.
Process
Challenge:
The client requested a Digital Advent Calendar to promote their physical version and boost brand awareness among younger consumers. The challenge was creating a diverse and engaging digital experience that resonated with this audience and kept them engaged daily.
Action:
After several ideation and brainstorming sessions, the final product included:
An entry scene featuring a Magical Village that serves as the gateway to each new experience.
A virtual Ugly Sweater sweater that users can wear in a Full Body-tracking AR experience is enhanced by StableDiffusion's Text-to-Image GenAI technology, allowing generated images to be applied as a sweater's texture.
Head-tracking Quiz Games with a prize revealed at the end.
Floor-tracking Treasure Hunter and Candy-pult games.
Face filters featuring Santa Hats and Reindeer overlays.
Gift-receiving experiences with House Portal, Snowglobe, and Present Picker scenes.
Tech Stack:
Face, Full Body, and Surface Tracking SDK, Stable Diffusion AI, Three.js, TypeScript, React, Google Calendar SDK, Figma, Blender.
Result
The Digital Advent Calendar campaign achieved impressive results, attracting a total of 153.5K users, with 10K returning users. On average, 6.5% of users returned day over day, spending an average of 29 seconds across diverse experiences.
Additionally, the CEO of Ulta Beauty, Dave Kimbell, remarked: “This is so cool! …and another great example of innovation at Ulta Beauty!"
