EWG & Female Quotient
Onsite Brand Activation, AR Mirror
2022
An interactive AR installation at The Female Quotient event during the Cannes Lions Festival, themed "Women in Metaverse," allowed participants to create a real-time 3D avatar from a single selfie.
Guests could then interact with their avatars by dancing alongside them in an Augmented Reality Mirror, capturing memorable photo moments, and sharing recorded experiences with others.
Process
Challenge:
Ideate, design, and develop a novel in-real-life (IRL) interactive AR installation within a highly compressed timeframe, meeting the client's key requirements: augmented reality, avatar creation, personalization, a photo moment, digital takeaways, and participant email collection.
Action:
After several focused brainstorming sessions, the concept, tech stack, and user journey were quickly finalized and presented to the client, who enthusiastically approved.
The user journey involved:
Enter the email address.
Take a selfie
The image is processed via Ready Player Me SDK to generate a 3D avatar.
The animated avatar is displayed with the venue terrace as the background.
Participants dance with their Avatar Twin in AR, and the interaction is recorded.
Participants scan the QR code to access a dedicated web app, where they can download the video, download the 3D avatar file, and relive the AR experience on their phones.
Tech Stack:
Geenee AR SDK (Body Tracking), Ready Player Me SDK, Mixamo, Three.js, JavaScript, React, Node.js, Figma, Blender.
Result
Due to swift decision-making, the project was successfully executed and delivered within just 7 days, exceeding the client's expectations.
Over 100 valuable celebrity email contacts were collected, and multiple technical solutions from the installation continue to be used. The client’s partner, Unstoppable Domains, requested a similar experience for their event, highlighting the project's success.
Paris Hilton also participated in the event, adding significant visibility.
